Next Gold Rush: Legal Marijuana Feeds Entrepreneurs’ Dreams
Article by Jack Healy and Kirk Johnson, New York Times – July 18, 2014
DENVER — “Like the glint of gold or rumors of oil in ages past, the advent of legal, recreational marijuana is beginning to reshape economies in Colorado and Washington State.
Marijuana is beckoning thousands of entrepreneurs and workers, investors and hucksters from across the country, each looking to cash in on a rapidly changing industry that offers hefty portions of both promise and peril.
At convention centers and in hotel meeting rooms, start-up companies are floating sales pitches for marijuana delivery services or apps to name-tagged investors who sip red wine and munch on hempseed snacks. This year, hundreds of people seeking jobs lined up for blocks in downtown Denver, résumés in hand, for an industry-sponsored marijuana job fair. Some have traveled far, leaving security jobs in Ohio or software jobs in Indiana to move for marijuana, hoping the industry has room for them.
“It’s the wild, wild West,” said Tom Bollich, who moved from the world of mobile apps in Silicon Valley to become the chief executive of a company based in Boulder, Colo., that builds climate systems for marijuana growers.”
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